What is the common element for these three examples? It could be a similar business solution that makes more effective use of content emphasizing unique images.
Many internet websites use what are referred to as "stock images" to provide visually appealing content. The limitation and problem with this approach is that it is ordinary and essentially uses a visual version of "duplicate content" instead of providing unique visual content.
The smart marketing solution is to be as original with images as you generally are with written content. It is generally well-known and understood that Google and other search engines place a heavy premium on writing that is high-quality, relevant, and unique. Do you think that they might start taking a similar perspective with visual elements on a site as well? I think that this is indeed going to happen to a bigger extent than it already has. You can prepare for this by using more customized and unique images such as those used throughout the AEX website.